The viral campaign for Batman V Superman: Dawn of Justice took a left turn this week when none other than Fortune magazine released a profile of the hottest new darling of the Fortune 500… Lex Luthor.
The in-depth profile (found here) describes Alexander Joseph Luthor as the youngest ever to be named Fortune’s Businessperson of the Year and included on the magazine’s list of the World’s 50 Greatest Leaders. But he’s also jeans-wearing, a vegan and a prodigal son to the somewhat vicious man we all knew as the villain Lex Luthor.
That’s right– the Lex Luthor in the movie is the son of the original Lex Luthor. He is not the original himself.
But wait, there’s more. If attendees to New York Comic Con look closely at their phones and the available wifi sources, they see LexCorp as an unsecured provider. Click on it, and with just your email you get free wifi through the convention hall!
You do have to give up your email, and sit through a LexCorp promo video. Which I did. Twice. Very cool.