San Diego Comic-Con: Behind the Booth!
While I know there are a million exciting things that happen all over Comic-Con, stuck inside a booth the days all blend in together.
Friday and Saturday may seem like the most crowded days at San Diego Comic-Con, but Wednesday and Thursday are our busiest sale days. I think most people want to rush in, make sure they buy their exclusives before they sell out or get their must buy purchases out of the way and then do everything else.
On top of sales, Thursday and Friday is when we have the majority of our meetings. Licensors, retailers, and distributors. San Diego is really a great place for networking. You can meet so many people involved with so many different projects or aspects of the industry and everyone is under one roof. We had some really good meetings out here and I made some good prospective leads to follow up with when I get back to the office.
We also got a lot of customer response on our products on display, especially our One:12 Collective line which has been getting a lot of attention. We sold out of our Living Dead Dolls exclusive on Thursday and our Thundercats plush Snarf on Saturday. Sales have been really good all week and we really moved through a lot of product.
But man talk about exhausting. You are literally on your feet the entire day standing on thin carpet on a concrete floor. I try and change my shoes half way through the day, but my feet are still killing me. Standing, talking all day long with little sitting wipes me out. Don’t believe me, I dare you to try it.
After the long grueling days at comic con, really what you are looking forward to most is the day to come to an end and sit down and eat. By the time the show ends, you fight the crowds back to your hotel and freshen up, it is nearly 8pm.
After dinner are the industry parties. Usually on Thursday and Friday night some companies will rent out bars or locations and have a private function. Thursday night I went to a party for Diamond Select Toys and Friday night we went to the Sideshow party held on a private terrace over looking the marina.
I didn’t get much of chance to walk around the convention center floor until the end of the day Saturday, but from what I heard the outside as well as inside was a sea of people. Lines everywhere for everything. There were definitely some cool displays set up.
AMC’s Walking Dead set up was very impressive with complete life size replicas of all the characters lined up waiting to feel the end of Neegan’s bat. As well as Fear the Walking Dead where you can sit inside a make shift plane seat while people made up as zombies reach out for you. Also from Fear, the Abigail boat was docked out back at the marina behind the convention center that allowed people to take a tour of it and was equipped with wandering zombies.
But despite the sales, despite the meetings, more then anything by the time Saturday comes you are just physically exhausted. I held my own every night staying out to the a.m. hours drinking but by the time Saturday rolled around, even though it is the last night of the con, your last chance to rage, my body just said fuck you. By the time we were done with dinner we all agreed we needed to rest. We have been out here since Monday and been going non stop. I was probably asleep before my head hit the pillow at 11pm.
Tomorrow is the last day and I will tell you all about what it is like to break down the booth and try to have everything that took 2 days to set up, packed up in 4 hours.
Here are a few more random pics from the convention: